Wednesday, February 17, 2010

HP Supports Green Campaigns

HP has just decided to go greener! During the Cairo ICT 2010, the printer manufacturing leader announced that they have devised and adopted a number of new environment-friendly goals. On top of these new goals is the pledge to enhance the overall energy efficiency of HP ink and laser printing products by as much as 40% next year. HP is also planning to increase the amount of recycled materials used in the production of their inkjet printers by 300% this year as compared to 2007 figures. Lastly, the printer manufacturer also intends to reach its goal of recovering 2 billion pounds of computer and printer equipment within this year.

HP’s decision to go greener is partly fueled by the company’s decision to help their customers reduce the environmental impacts of printing. HP representatives have constantly heard of customers who are looking for more energy-efficient and more environment-friendly products so the company has decided to take environmental responsibility to the next level.

As part of their efforts to produce technologies that have reduced environmental impacts, HP has released an enterprise printing assessment service and a carbon calculator and a more environmentally-sensitive policy governing paper manufacturing. The HP Carbon Footprint Calculator has been available to HP inkjet and LaserJet office printer users since May 2008. It allows users to monitor their energy consumption, paper use, and carbon output as well as the associated monetary costs of their current printing environment. As such, the HP Carbon Footprint Calculator reduces the environmental impacts of printing by instilling responsible printing in the office or at home.

Coinciding with these efforts is the launching of the new model of HP inkjet printer that is made entirely from recycled materials. HP considers the DeskJet D2545 as an important milestone. 83% of the printer’s total plastic weight is recycled material. It also uses HP 60 ink cartridges which are molded from recycled plastic resins. In addition, the company also launched the DesignJet T-Series, a new line of large-format printers that reduce carbon footprint.

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