Introducing "the world's first online paper waste carbon-offsetting service", Print-it-Green™ is designed as an innovative approach that "opens a new way to communicate green and social-responsibility messages to the public, coupled with advertising, which sponsors our eco-friendly activities." It features toolbars and an innovative monetised application known as the monetisationoption specifically developed for widget creators to get an additional revenue source, brand enhancement and the opportunity to contribute to the environment.
Here are some of the advantages the Print-it-Green™ has to offer:
- Print-it-Green™ offers an innovative advertising ”real-estate” which sponsors environmental contribution, while allowing publishers to communicate a green and social-responsibility message to consumers
- Print-it-Green™ platform creates a Shared Value for everyone: end-users, publishers, brands and the environment
- Print-it-Green™ offers to publishers an additional revenue source which has no influence on other media revenue sources
If you're quite curious on Print-it-Green™, here's a video demostration on how this eco-friendly software works:
- The Print-it-Green™ service is prompted when you print content of a website (by pressing the "print" button; CTRL+P, or any other way).
- A Print-it-Green™ eco-friendly message appears alongside the standard "print wizard", containing an advertising informing the user that the Publisher will be offsetting the print event by planting trees.
- Print-it-Green™ plants trees funded by the advertising fees.